Michael’s Dental · Dental practices · Toronto, Ontario
Replace disconnected posts with a practitioner-led series that answers practical first-visit questions and introduces the team.
The social feed is mostly generic reminders. Someone comparing dentists cannot see the people behind the practice or understand the first visit.
One approved filming brief, an eight-video pilot, a first-visit page outline and a baseline reporting sheet.
Illustrative starting point → proposed approach.
No work or outcome is represented as completed.
SCENARIOGeneric reminders and stock posts
PROPOSED APPROACHTeam introductions and an approved first-visit series
SCENARIOA profile link to an unfocused homepage
PROPOSED APPROACHA clear new-patient page and inquiry route
SCENARIOViews reviewed without inquiry context
PROPOSED APPROACHOrganic views, page visits and qualified inquiries reviewed separately
A 30-second introduction to the dentist and their approach
A short tour showing reception and the consultation space
A first-visit explainer, with the clinical details approved by the practice
Create a useful new-patient page explaining the actual practice location, services, consultation process and inquiry route. Link relevant reels and profile information to that page.
Profile visits, relevant website clicks, qualified appointment inquiries and first-visit questions received by the team.
Record the previous 28 days before publishing. Compare the next 28 days on the same accounts, separating organic activity from paid distribution and recording qualified inquiries with the reception team.
Start with the actual questions your reception team hears. Match filming to your practitioners’ availability, secure any appearance permissions and keep clinical explanations under practice review.
An original design concept for a fictional business. The design illustrates the approach; it is not a completed client website.
Explore website design
Organic contentPosting stops whenever the clinic gets busy. A burst of promotional content is followed by silence, and useful practitioner knowledge never reaches the audience.
Organic contentThe brand looks attractive, but prospective clients still have questions about the consultation, the practitioner and what an individual discussion involves.
