King Advisory · Professional services · King City, Ontario
Rebuild the key journey around a clear service explanation, readable mobile layout and a short inquiry brief, while preserving the firm’s actual expertise.
On a phone, visitors must search through long paragraphs to understand the service. The contact link is easy to miss and inquiries arrive without useful context.
A mobile-first page structure, service and contact content, baseline metadata and a launch checklist.
Illustrative starting point → proposed approach.
No work or outcome is represented as completed.
SCENARIODense paragraphs and hidden contact details
PROPOSED APPROACHReadable service information and visible inquiry links
SCENARIOAn attractive but vague introduction
PROPOSED APPROACHClear scope, process and client-fit information
SCENARIOMessages with little project information
PROPOSED APPROACHA concise brief with useful service context
Put audience, service and location in a direct opening statement
Create a concise process, fit explanation and frequently asked questions
Provide an obvious contact route and a short brief with service and location fields
Preserve useful existing URLs, scope redirects if needed, write accurate metadata and link relevant service pages. This is a website project with SEO foundations, not an ongoing SEO retainer.
Mobile usability, completed inquiry journeys, contact actions and qualified project inquiries, with test submissions excluded.
Test the full inquiry flow before launch. Compare completed inquiries and relevance across equivalent periods after launch, accounting for changes in traffic sources.
Map the site to the firm’s real buying process and choose the smallest page scope that explains it well. Confirm integrations, hosting and content responsibilities in the proposal.
An original design concept for a fictional business. The design illustrates the approach; it is not a completed client website.
Explore website design
Organic + SEOThe website uses broad claims that could describe any firm. Prospective clients cannot tell which problem the business solves or what working together would look like.
UGC creativeAn independent studio keeps reusing the same promotional video. There is no clear way to learn whether the opening, explanation or next step is losing attention.
